Congratulations! You are taking yourself towards your goal. In order to achieve your goal, it is important to make a proper plan, a map of what to do. In addition to this map, START coaching will give you a compass to help your business idea get off the ground. The coaching programme is intended for everyone planning entrepreneurship, for new entrepreneurs, and for entrepreneurs switching from part-time to full-time.


From idea to business plan

During the coaching programme, we focus on the skills you need as an entrepreneur. You will identify your resources and opportunities, analyse potential challenges you may face, and explore how you can overcome them. Working in a group helps you sketch out your business idea and provides you with important peer support and networks that can be of great help when you are working as an entrepreneur. We will hone your business idea together. Along with a high-quality business plan, you will also do all necessary calculations.

The coaching programme lasts for 6 weeks and includes 6 group sessions and 2 individual sessions. In addition, you will have the opportunity to participate in expert coaching that is organised regularly. A new coaching group starts once a month.

More information on coaching programmes:

START coaching for entrepreneurs 

  • Coaching for new entrepreneurs and people planning entrepreneurship in the Joensuu region
  •  Intensive course over 6 weeks
  • Group sessions (6 x 3 h) and expert coaching
  • Individual sessions (2–3 x 1 h)
  •  Clarifies your business idea, and you’ll create a high-quality business plan
  • New ideas and sparring
  • Networking with other entrepreneurs
  • Scope 4 credits

Guide: Becoming an Entrepreneur in Finland

Becoming an Entrepreneur in Finland guide is published yearly. Business Joensuu ‘s customers can download their copy here.


We are part of Finland’s most active student entrepreneurship community Spark Joensuu, which is one path of joining the START coaching programme.

START coaching is funded by the European Regional Development Fund, the Regional Council of North Karelia, and Business Joensuu (Grow with Joe growth coaching).

The participant will not be charged a fee for the START coaching programme if the company’s De minimis aid is less than €200,000 for the last 3 years. The value of the START coaching programme is €1750, which is granted to the company as De minimis aid.

START coaching is for anyone in Joensuu region (Joensuu, Kontiolahti, Liperi, Outokumpu, Polvijärvi, Ilomantsi ja Heinävesi) who is interested in setting up a new business.

START coaching group 2021 in English

November 17th 9am to 12pm

November 24th 9am to 12pm

December 1st 9am to 12pm

December 8th 9am to 12pm

December 15th 9am to 12pm

December 22nd 9am to 12pm

Stories from START coaching

More Relaxed: From START coaching to four-month entrepreneurial experiment while still unemployed