Petteri Torssonen, who works in the programming field, was presented with a business idea one day while he was at a swimming hall. There was a problem that needed solving. Since Torssonen is passionate about finding solutions like these, he seized the challenge and saw unlimited business opportunities at the same time. Placing well in a start-up competition in 2011 provided the capital needed to set up the programming company Collapick.

For Torssonen, CEO of Collapick, the field of coding and programming involves finding solutions as well as new ways of thinking and doing things. It’s also about making things easier and increasing the efficiency of business operations and work. The work at Collapick began as part-time programming development until Torssonen made the transition to the full-time role of technology director and entrepreneur in 2014.

– Our customer environments have mainly been industrial right from the start. The software used there is often complex and difficult. The best part of our work is being able to make an impact on the entire production process by clarifying and simplifying matters, and by eliminating unnecessary paper from the workplace, says Torssonen.

– Studies have shown that people in organisations use an average of 1.8 hours per day looking for things. Eliminating just half an hour of that time would already represent a significant impact in a company of 100 people, he continues.

Surrounded by positive buzz

Torssonen spent his working hours improving the efficiency of customer companies, which left less time for considering matters related to his own company. That’s why participating in Business Joensuu’s GROW growth coaching programme seemed like a good idea. Torssonen had noticed that he was spending most of his time on daily business routines and needed a change of pace. At work, he felt alone with his thoughts and in need of peer support and sparring with other entrepreneurs. He also wanted to find new thinking models and tools that would make it easier to set targets for the future.

– As CEO, I had to learn how to delegate work and consider my own role and how I build a functional team around me. During the growth coaching programme, we focused a lot on the internal roles at our company and identifying future competence needs, says Torssonen.

– One concrete outcome is that we’ve now hired a sales manager. Our team at this time is innovative, modern, capable of responding quickly, and we also have a positive buzz. In the future, we’re going to need to more senior-level competence to reinforce the team, he continues.

– Employee motivation is a critical element in the programming field. I consider the growing emphasis on distance learning a challenge to the education system, because it has noticeably increased differences in skill levels among graduates. A good coder has the ability to solve problems independently and work in a way that allows another person to continue that work later, says Torssonen, who graduated as an IT engineer 10 years ago.

Support for basic functions

The world is becoming increasingly digitalised. How do we draw the line regarding how much we can enhance the efficiency of functions? How can we support a sense of community now that many things are being done remotely? What will happen in the world of schools, and how will digitalisation affect the next generation?

– I see so many opportunities. We’ve already achieved a lot with digitalisation, and much more lies ahead. Many sectors, such as healthcare, have a lot of potential for its utilisation. We can use various digital solutions to reduce people’s workload of people while simultaneously creating completely new professions. There are two larger challenges to development: The first of these is a lack of understanding, meaning that organisations aren’t willing to invest in new solutions and they don’t see the benefits provided by those solutions. The other is resistance to change, which is an obstacle stemming from people. Technological barriers are always easier to solve, says Torssonen.

– However, small acts and precision solutions can play a major role in the entire future of a company. I know that entrepreneurs have a lot of work and prioritising can be challenging at times. Work that can be invoiced nearly always comes first. However, taking the time to stop and reshape things opens up new opportunities. The growth coaching programme allowed me stop and rethink things, says Torssonen.

Torssonen predicts that voice control will become more common in the future, with additional tools for managing the digital world developing around it. According to Torssonen, digitalisation is well utilised in Finland at this time, although new innovations are being developed elsewhere. He sees the combination of nature and smart applications in Finland as a strength from the tourism perspective.

– In my personal life, I’ve started a new hobby – orienteering. We all need down-to-earth activities to counterbalance the digital world, summarises Torssonen.

Taking the time to stop and reshape things opens up new opportunities.

Collapick Company Oy 

  • Founded in 2011. Petteri Torssonen becomes the entrepreneur in 2014.
  • Operates in the fields of software design and production
  • Locations in Joensuu and Tampere
  • Employs 10 people

GROW growth coaching programme 
Intended for entrepreneurs and responsible persons with an interest in developing their company in a target-oriented manner.

  • The coaching involves identifying the most important growth factors and compiling a growth plan.
  • The outcome is a clear overall understanding of the current state of the company and its opportunities for growth.
  • Is Growth coaching the right choice for you? Find more information and take a test:
  • Development partners: European Union, European Regional Development Fund (ERDF) and Regional Council of North Karelia