Collaboration, development, interaction between people, learning new things. These are the things that drive Satu Koskinen and have inspired her to become an investor in the Joensuu Start Up Fund.

Koskinen moved to Joensuu with her family in 2011. With her she brought, among other things, over 20 years of management experience in retail trade and service business. She has also conducted research on retail trade at Oxford University. Koskinen has been a board member in several companies and associations and a member of various development and business idea groups. At present, she is on the board of the Suur-Savo Cooperative Society, Kuopion Talokeskus Oy and Technobug Oy. She is also a partner in Boardman Oy that manages the Boardman Competence Network.

After arriving in Joensuu, Koskinen discovered Joensuu Science Park and the Business Incubator, and, later on, Business Joensuu and the Business Accelerator. According to Koskinen, Länsikatu hosts great events and active interaction. She considers Business Joensuu to be an excellent platform for networking.

–When I heard of the plans to establish such a fund in Joensuu, my interest was immediately sparked. Business Joensuu, which will be responsible for analysing every start-up case at the initial stage, is in a unique position to support this type of activity. I believe that this ecosystem has a lot to offer when it comes to creating new opportunities for business.

Based on previous experience, Satu Koskinen knows that investing in unlisted companies is a process that requires a lot of time and work.

–First and foremost, you must find suitable targets and know how to assess them. Collaboration comes in play here, and we can tap into the competence of several people. The investments are also allocated more widely among several companies. We have a fascinating opportunity to promote the success of young companies in the region.

In early 2019, Satu Koskinen received her doctorate in Economics and Business Administration from the Jyväskylä University School of Business and Economics. In her doctoral dissertation, she studied the dyadic relationship between a CEO and a Chair of the Board.

–Strategic and operational development and emphasising high-quality leadership and change management have served as the common denominator and the central theme in all my different tasks.

Koskinen is a woman of many skills, and also an entrepreneur who wants to translate the results of scientific research into practice. That is exactly what she does in her company Boardcoach Oy by sparring entrepreneurs, leaders and governments.

Text: Sirkka-Liisa Aaltonen/Viestintä Ässä Oy