With nationwide operations and personnel of almost 1 700, Broman Group Oy has its main office in Joensuu. The group has 27 AD VaraosaMaailma and 33 Motonet stores, the newest of which was opened in Rauma in December 2018. The group’s logistics centre is located in Hyvinkää.

When Broman Group, a family-owned business from North Karelia, celebrated its 50th anniversary in 2015, they delivered presents to many recipients from the University of Eastern Finland to Kataja athletics club, Tukikummit Foundation to SOS Children’s Villages, from JR9 Traditional Guild to Rajasotilaskoti Association and Valamo Foundation. Broman’s own personnel was also rewarded. The allocation of assistance and donations has always been an integral part of the family business’s corporate social responsibility.

– We want to give some of the profit back as financial support, work input and by participating in matters of common concern which we regard as meaningful, Managing Director of Broman Group Harri Broman states.

Our plans for next year include opening one or two new stores, and we are also going to develop our logistics significantly

It is all about values, attitude and competence. This is how the store, which sells car and spare parts and which was set up by Kauppaneuvos (Finnish honorary title) Väinö H. Broman in 1965, developed into a nationwide chain. The company has been awarded various prizes throughout the years: Family Enterprise of the Year 2017, Best Finnish Family Business of the Year 2015, Best European Family Business of the Year 2013, North Karelia Regional Developer, Best Startup in the Trade Sector, National Entrepreneur of the Year 2000.

Down to the last detail

Broman Group had a turnover of almost 360 million in the financial year ending in September last year. The group turned a new leaf in business when it bought Motonet, a chain of stores bigger than Broman Group itself, in 2007. Typical to the Bromans, the integration went well.

The group has experienced rapid growth and made extensive investments. The responsibility for over 1700 employees is big. When talking about the broad principles, it has been stirring to realise that the Managing Director does not only manage the group’s numbers and major policy lines, but he is also aware of the little details: batteries, shock absorbers, transmission and the effect of freezing temperatures on rubber and plastic.

– The beginning of winter always brings a peak to the sales, although summer is the best season. Except for last summer, that is. In the heat, hardly anybody thinks about what their car would require, and the weather was too hot for fishing, too, the Managing Director contemplates and turns his thoughts immediately to the future.

– Our plans for next year include opening one or two new stores, and we also plan to develop our logistics significantly.

Crucially important flight connection

– We conduct long-term business, and make decisions accordingly. We want to secure a good future for our offspring, whether they are involved in the business or not, Harri Broman answers when asked what a family business means to him.

The main office of Broman Group is firmly set in Joensuu. And it will be – as long as the flight connections from Joensuu remain available. Harri Broman does not appreciate the current development of focusing all business in the Helsinki region and the big cities of Southern Finland.

– This is what will happen if transport is made impossible. I do not think such desertification is sensible: the entire Finland is needed.