Time: Thursday, December 1st 2022, from 8:15 a.m. to 12:00 p.m.
Place: Joensuu Science Park, Louhela hall (Länsikatu 15, Joensuu, A-building, 1st floor)

The event’s main speaker is Tero Nummila from Laetus Oy. Tero has a long personal experience with several export companies. He has also built export success stories for hundreds of Finnish companies at Finpro between 2010 and 2017. Laetus Oy acts as an export channel for several Finnish companies to Europe and North and South America, so Tero has a genuine hands-on experience of export activities. He has also developed a unique Canava concept for enhancing exports, presented at the event.

Mika Pyykkö and Seppo Tossavainen, experienced business coaches in international business from Business Joensuu, act as initiators and moderators of the event. We would be happy to discuss about your internationalisation needs and plans to support you on your path to the international markets.

All export companies in North Karelia interested in internationalisation, entrepreneurs, key personnel, and stakeholders are welcome to the event.

The event is free but requires registration by Friday 25th November 2022. Register here!
The event is held in Finnish. Welcome!



8:15 Morning coffee

8:30 Opening of the event – Mika Pyykkö, Business Joensuu

8:35 Business Joensuu accelerating your international growth – Mika Pyykkö and Seppo Tossavainen

8:45 Achieve a successful export – Tero Nummila, Laetus Oy
– How to choose the right target market?
– Acquiring market understanding to support decision-making
– Options and selection of international business models
– Discussion, questions, and answers

10:20 Break

10:30 A recipe to building a winning market entry  – Tero Nummila, Laetus Oy
– Building a go-to-market plan
– Recruiting a sales partner and starting cooperation
Canava: a new concept for boosting exports

11:45 Discussion, questions, and answers

12:00 The event ends


The organiser of the event is Business Joensuu Oy. The event is a part of the AIKO project funded by the Regional Council of North Karelia: “Steps for substitutional international markets”.